A good brief is a short and concise but contain all the information needed such as:
– product highlight
– product key selling point
– campaign period
– eligibility to join the campaign
– brand’s dos and don’ts
– call to action
– quality of the video
– how to pronounce the brand name
– mention which account
– hashtags to use
– sample video
– and any information you want KOL to do or add in the video
We recommend you not to only write on the description box provided when you create a campaign in our platform but also attach files and videos on the attachment so that KOL can access all the information needed to create content for your campaign.
You can always use our chat feature to communicate with KOL directly to prevent miscommunications.
